EA has announced a fund initiative to aid the families of the victims of last Sunday’s shooting at a Madden tournament in Jacksonville, Florida.
The initiative, called the Jacksonville Tribute, includes a donation of $1m to support the victims of the attack. Beyond this, EA will also establish a fund to allow others to contribute to their donation – the proceeds of which will go to those injured in the shooting, along with the families of victims Taylor Robertson and Elijah Clayton.
The third part of the Jacksonville Tribute entails a livestream, which will take place next Thursday, 6th September.
“We’ve heard from so many of you that you would like to support the victims, and to show that this horrific event will not define us, but only serve to make our community stronger,” EA stated. The publisher said the livestream is about “bringing the gaming community together, and uniting in play”.
More details about the livestream are due to be released soon.
— Electronic Arts (@EA) August 30, 2018
Last Sunday’s shooting saw two professional Madden players lose their lives and 10 others sustain injuries after a competitor turned a gun on attendees at a Madden NFL 19 tournament. Since the tragedy occurred, professional gamers, streamers and developers have voiced support for the victims on social media. The event has also raised questions about security at esports events, and forms the latest chapter in the ongoing American gun control debate.
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